Your artwork has a voice, but it doesn’t speak for itself. It’s important to be able to explain your work and connect with your audience. Your artwork PLUS your personality is the winning combination for success in your art photography business.
Becoming a better writer and speaker about your art can influence collectors and command a higher value for your work. When your passion comes through prospects feel a need to have your artwork on their walls. Self-promotion is less salesy than marketing. Let us explain.
You’ve taken the time to know and reach your target audience. Now, give them the time to get to know you. They are people living everyday lives, just like you. Place yourself in their shoes. Self-promote to them as if you were on the receiving end of your pitch. Are you salesy or informative, pushy or friendly?
Try to use stories about a particular artwork to fully give a feel to the piece. You’ll connect with your audience in a more intimate way. You can tell a story about the location, the time of year, what print medium would be best suited for the piece. All of these are suggestions are gentle ways of creating a deeper relationship and trust between you the seller and them the collector.
When you have an engaged audience try recommending several art pieces. This helps them know that you have their best interest as a priority, not yours. However, don’t forget to ASK for the sale. Shoppers need a little reminder to make the purchase. Let your audience know the next step you want them to take and make it super easy for them to take it.
Photo Art Pavilion Team is a national, curated art sales catalog dedicated exclusively to fine art photography. We represent the emerging and established photographer and their complete art portfolios. Take an active role in selling your art & enjoy ongoing business support from the Photo Art Pavilion Team.